three rivers outdoor company needed ENVIRONMENTAL design

Commonwealth Press, Dan and his entire team of exceptional staff, have been an absolute pleasure to work with, their ability to listen to our dreams and vision for our business is on point! The entire CWPRESS crew has a talent to bring a story to life in unique ways whether it be printing t-shirts and helping us find the perfect color and style, designing and printing in-store signage, or helping us build our brand and store from the ground up. They continue to support us in many ways. I’m so grateful to have their business here in Pittsburgh to know when I have an idea for anything their creative team will just make it happen!

- christine iksic . 3 Rivers Outdoor Co.

Our relationship with 3ROC started with us printing their shirts. when picking up their order, they asked us who did the interior design of our warehouse and retail stores. "we did" and a handshake later we were tasked to design the look feel and flow of their new idea ... a retail store that acts as a hub of Pittsburgh outdoor adventure. 

Our focus was to create a visual plan for how the place would look, feel, and flow. one of the first things you need to consider is how people will walk thru a space, what compels them to go in one direction or the other, "the retail flow". we started there to isolate each area, designate what each sections function and goal was, then design retail cluster displays around that idea to engage the customer. 

We highlighted 10 areas then built and designed them according to the plan. we wanted each space to have its own feel with the overall goal to be cozy and user friendly - customizable (when needed) - easy to move thru - and something that could be updated to remain fresh.

This project is ongoing, We hope it never ends. 



Environmental Design / Integrated Branding Consulting and Design / T-shirt Printing / Wall Graphic Design and Installation / Custom Retail Design and Buildout / 3ROC Logo design by Matt Braun