THE PITTSBURGH CHILDREN's MUSEUM JUST WANTED TO SELL SOME SHIRTS.
We were asked by the Pittsburgh Children’s Museum a simple enough question"can you come tell us why you think our merchandise isn't selling very well". The answer however is a little more complicated, in this case it came down to the combination of knowing print, apparel, and the psychology of retail. Things change and most people have enough on their plate than to worry about print trends or how shoppers think ... and thats where we shine.
Caring about the way ink feels is just as important as how it looks - let alone what the design is. The style of printing and what you are printing ON play heavily into why someone purchases something vs. why they don't. Knowing how to make something look good, feel great, and wear well is a skillset we have grown over the past 20+ years.
we revisited their designs, methods of printing, garments they were printing, even how they were being displayed. It worked and sales increased instantly and exponentially. We have also built a long and trusting relationship with one of the most inspirational places in all of Pittsburgh.